What is capitalism?
There some words coming: production, free market. Back in the history there were different landlords, patriating other people to work on their lands. But it was static, the roles were staying the same and people had no drive to change something.
The idea of openness become alive – to share the production and to get things of outside. The monopoly – things are staying the same because they do not really have to change. Privatizing is about the idea to improve. We end up with large divide between classes; system based in inequality.
The desire to make money – doing something differently; improving what we are doing; drop the price. In this system the ideal behind that is that consumer always wins out.
Increased productivity drives prices down, that increases innovation, ended up in disposable income which we are spending. This drives the main consumer culture.
Rather than this be a positive change, we end up with situation with negative outcome – we are slaves to the system, which keeps going round, round and round.
- We should be Producing
- We should be Innovating
- We should be Competing
- We should be Consuming
Cognitive capitalism – new forms of values. First merchant capitalism; Second industrial capitalism; Cognitive capitalism – immaterial capital, the knowledge. An overdeveloped world? What we can do with this collective cognitive knowledge? The values of it – within the network people are short of time and attention; so connectivity, responsiveness, autonomy and inventiveness become the values who are important for the capital. Our desire to know is what drives the innovations.
We are moving away the immaterial and are moving into the realm of the digital. Avatar capital – we are still working online, we are still producing and measuring ourselves by what our avatar has achieved. Corporate ideologies in the games – the idea of the escapism, getting away of work but what we are doing online is just the same as going to work. It is ironic that computers are made to work for us but the video games are developed for us to work for them.
Gift giving as commodity. Is the desire to do good is coming from authentic feeling?
Communicative capital – exploitation of communication. Fantasy of participation – it gives the idea that we are involved, we are doing our bit. Fantasy of wholeness – we feel part of global, but we end up with circulating messages with no response. Rather than listening the messages of the people, they just flooding. Why do these practices appeal to us? We are measuring our success, it is in manageable way, it is controllable; it also links to the idea of the quantified self.
What do all of these forms of capital have in common? They are more accessible; they act as distraction and brings the neoliberal promise.