Postdigital is not oppositional to digital. Florian Cramer – taking your typewriter to the park is like doing something against the mainstream and popular. Print and publishing – what is the future of the book? Is it going to die – the binary between the digital and non-digital. There is conversation between the two oppositions, but the true is there is not linearity, it is an overlapping process.

A lot of the process of publishing is digitalized now (print on demand); what does it mean the process of digitalization? Terminology – old and new media; they do not really work. The postdigital is not retro oriented, nostalgic movements, it is rather practical and functional. Postdigital is not postmodern, not an after; it is kind of cultural shift. Post-Digital Print by Alessandro Ludovico: history of printing and the experiments around it, the avant garde movement; the connection between printed format and digital. From print to digital there is not only one way; it is reaction going between both of the formats. What happens when print and digital meet? Culture of the book; people of the book – book is being always there and we compare every other media to it. The realm in between – there is many things that can be done between printed and digital; a lot of things to be explored.

Experimental Publishing.

Formal/ material experimentation – think about the material physically and what can be done differently. To erase something and develop new story inside the actual book.

Conceptual Experimentation – the author of the book and the connection between them; anonymous autors.

Infrastructural Experimentation – the artist books appear with the opportunity to photocopy their art instead to go into galleries; it is more accessible.

Johanna Drucker. The book can be ‘rethought to serve new ends’. It is fix thing, but it also changes intensively. Performative Publications – rethinking the book. ‘A performative publication wants to explore how we can bring together and align more closely the material form of a publication with its content.’ Based on ‘The political nature of the book. On artists’ books and radical open access’, written by Janneke Adema and Gary Hall and originally published in the journal New Formations. Design of a website as a book; keywords of the article which lead to different parts or the non-linear kind of reading. How to use print media to make connection with the digital – access; using QR codes on printed poster.



Augmented reality – between page and screen.

Hyperopia, Robert M. Ochshorn (2012). Web/encyclopedia interface for scholars.

The Dynamic Library – RFID technology plus scanners and print on demand

There is something specific about the printed, and there also is something useful for the digital, so postdigital is really great way in finding how to keep both combining in something new and more functional.

Photo book and postdigital. Podigpub.

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